Legal

Privacy Policy

Last updated: 17 June 2026

This Privacy Policy explains how NJL PROPERTIES LTD, trading as LINA LONDON ("we", "us", "our"), collects, uses, and protects your personal information when you visit www.linalondon.store or make a purchase from us.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

NJL PROPERTIES LTD
Company number: 13122450
Registered address: Unit 13 Roding House, 2 Cambridge Road, Barking, Essex, IG11 8NL, United Kingdom
Trading as: LINA LONDON
Contact: info@linalondon.store

2. Information We Collect

We collect information you provide directly to us, including:

Identity data: first name, last name
Contact data: email address, phone number (optional)
Transaction data: details of products purchased, payment information (processed securely by Stripe — we never store card details)
Preference data: product interests, size preferences, colour preferences collected through our waitlist
Marketing data: your preferences for receiving marketing from us

We also collect technical data automatically when you visit our site:

IP address, browser type and version, time zone, browser plug-in types
Operating system and platform
Pages visited, time spent, referring URLs
Cookie identifiers (see Section 7)

3. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfil your orders and send order confirmations
To manage your waitlist registration and notify you when preorders open
To respond to your enquiries and provide customer support
To send you marketing communications about our products, drops and offers (only with your consent)
To improve and personalise our website and services
To comply with legal and regulatory obligations
To detect and prevent fraud

4. Legal Bases for Processing

We rely on the following legal bases under UK GDPR:

Contract: to fulfil your order and provide our services
Consent: to send marketing emails and use non-essential cookies
Legitimate interests: to improve our website, prevent fraud, and communicate about products you have expressed interest in
Legal obligation: where required by law (e.g. tax records)

5. Sharing Your Information

We do not sell your personal data. We share it only with trusted third parties who help us operate our business:

Stripe Inc. — payment processing. Stripe is PCI-DSS compliant. View their privacy policy at stripe.com/gb/privacy
Mailchimp (The Rocket Science Group LLC) — email marketing and waitlist management. View their privacy policy at mailchimp.com/legal/privacy
Meta Platforms Inc. — advertising and analytics via Meta Pixel
Vercel Inc. — website hosting and infrastructure

All third parties are required to process your data securely and only for the purposes we specify.

6. International Transfers

Some of our third-party service providers are based outside the UK. Where we transfer your data internationally, we ensure adequate safeguards are in place, including standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

7. Cookies

We use cookies and similar tracking technologies on our website. Cookies are small text files stored on your device.

Essential cookies — necessary for the website to function. These cannot be disabled.

Analytics and advertising cookies — we use the Meta Pixel to measure the effectiveness of our advertising and to show you relevant ads on Meta platforms (Facebook and Instagram). This requires your consent where required by law.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect your experience of the site.

8. Data Retention

We retain your personal data only for as long as necessary:

Order data: 7 years (for legal and tax purposes)
Marketing/waitlist data: until you unsubscribe or request deletion
Customer service enquiries: 2 years

9. Your Rights

Under UK GDPR, you have the following rights:

Right to access — request a copy of the personal data we hold about you
Right to rectification — request correction of inaccurate data
Right to erasure — request deletion of your data ("right to be forgotten")
Right to restriction — request we limit how we use your data
Right to portability — receive your data in a portable format
Right to object — object to processing based on legitimate interests or for direct marketing
Right to withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at info@linalondon.store. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. Payment processing is handled exclusively by Stripe, which maintains PCI-DSS Level 1 compliance — the highest level of payment security.

11. Children's Privacy

Our website and products are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data about a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our site after changes constitutes acceptance of the updated policy.

13. Contact Us

For any privacy-related questions or to exercise your rights, contact us:
Email: info@linalondon.store
Post: NJL PROPERTIES LTD, Unit 13 Roding House, 2 Cambridge Road, Barking, Essex, IG11 8NL